Cheerwine Centennial Celebration

Cheerwine, the family-owned soft drink company based in Salisbury, is celebrating its 100th year with a party on Saturday, May 20th, 2017, from noon to 8 p.m. The party will take place on North Main Street in Downtown Salisbury and is free to attend.

Follow the Facebook event page for updates.

The Centennial Celebration will celebrate “all things Carolina” with an N.C. BBQ competition, local food, independent bands and more. At the free event, attendees will enjoy:

• Free Cheerwine and commemorative koozies
• Limited edition Cheerwine merchandise available for purchase starting at noon (limited quantities of commemorative Cheerwine signs and other items)
• Live music
• People’s Choice BBQ Competition (from noon-2 p.m.)
• Food for purchase from Cheerwine’s partners and friends, including Krispy Kreme (fresh doughnuts made in its “Hot Now Mobile Store”), Bojangles, Fatz Café, Biscuitville, Cackalacky (which makes a “Cheerwine Sweet Sauce”) and King of Pops (which will offer a Cheerwine-flavored popsicle)
• Biergarten with N.C. craft beer, featuring The Olde Mecklenburg Brewery, Morgan Ridge Railwalk Brewery and New Sarum Brewing Company.
• Family-Friendly Kids’ Zone, with magicians, jugglers, rock climbing wall, obstacle course, slides, bounce house, lawn games and more
• Free tour of Rowan Museum’s multi-room exhibit celebrating Cheerwine’s 100 years. This will include a visit by the historic 1927 Cheerwine Ford Truck
• Canned food drive hosted by Food Lion Feeds and Rowan Helping Ministries to end hunger in Rowan County. Fans are encouraged to make donations of non-perishable food items or money. For every two food items or five dollars donated, fans will be entered to win a gift basket.
• Our State Magazine welcome center

To simplify travel to and from Cheerwine’s Centennial Celebration, the brand has partnered with Amtrak to offer a discounted transportation alternative. Trains will run from Charlotte and Raleigh to Salisbury, with stops at all stations in between. The Amtrak Salisbury Station is just steps away from the action, and Cheerwine will be served to riders while supplies last! To receive a special 15 percent discount, Book online.

At the People’s Choice BBQ Competition you can be the judge. Try free samples from the competitors and then vote for your favorite.

Competitors include:

• Hog Heaven Barbecue
• NC Ribs on Wheels
• Rocky Top BBQ
• Boone’s Barbeque
• Smoke & Go BBQ

Live music from independent bands:

• Time Sawyer
• Gyth Rigdon
• Empire Strikes Brass
• Acoustic Syndicate
• Room Full of Blues

Food from Cheerwine’s partners and friends

• Krispy Kreme (fresh doughnuts made in its “Hot Now Mobile Store”)
• Bojangles
• Fatz Café
• Biscuitville
• Select Bakery (serving Cheerwine cake)
• Cackalacky (which makes a “Cheerwine Sweet Sauce”)
• and
• King of Pops (which will offer a Cheerwine-flavored popsicle)

Throughout 2017, Cheerwine will continue rolling out new editions in its centennial can series (with $100 instant-win cans sprinkled throughout 12 packs). Cheerwine fans are invited to collect all seven cans in the series before the end of the year.

In honor of Cheerwine’s centennial, Salisbury’s Rowan Museum is hosting a special exhibit throughout 2017. The exhibit showcases a century of Cheerwine memorabilia, artifacts and photos.